Chief Marketing Officer
Overit

Lisa is Chief Marketing Officer at Overit, an Albany Web design and development firm, where she serves on the senior staff overseeing the company’s marketing consulting, social media and content divisions. Known internationally for creating many of the best practices and strategies for social media, Lisa works with clients to create unified, mixed-media marketing strategies.

Lisa has been a constant voice of insight and reason in the search world since 2006. As a noted search writer, she has founded and grown multiple blogs, all earning spots on AdAge’s Power 150, among other accolades. She has been featured in publications such as The New York Times, The Wall Street Journal, BusinessWeek, Inc. Magazine, Reuters, Intuit, Forbes, PBS, FOX News and others on subjects related to small business marketing, social media and search marketing.

In her spare time, Lisa takes advantage of the Capital District’s gorgeous natural backdrop by hiking, kayaking and exploring whenever the weather allows.

Judging panel

Purna Virji

Senior Bing Ads PPC Training Manager
Microsoft

Christina Connor

Global Product Lead
DoubleClick Search

Amy Vernon

Newsroom Reinvention Consultant
McClatchy

Lisa Barone

Chief Marketing Officer
Overit

Kelsey Jones

Senior Marketing Consultant, Founder
MoxieDot

Larry Kim

Founder
WordStream, Inc.

Kerry Dean

Chief Traffic Officer
PMG

Ryan Jones

SEO Director
SapientRazorfish

Andy Betts

Executive and CMO Advisor - VP of Content and Communications
Consultant

Mark Irvine

Sr Data Scientist
WordStream

Mike Grehan

CMO
Acronym

Simon Heseltine

Vice President of Search
ForRent.com

Rich Maraschi

VP, Advertising Products
YP, The Real Yellow Pages

Stephan Bajaio

VP, Professional Services
Conductor