VP, Advertising Products
YP, The Real Yellow Pages

As Vice President of Advertising Products, Richard is responsible for developing and managing all of YP’s digital and print advertising products. He sets the product vision and strategy and leads the development for a portfolio of solutions that includes websites, presence management, search engine optimization, search engine marketing, display advertising, mobile advertising, direct marketing, video, CRM and social media advertising. 

Richard joined YP in 2015 from IBM’s Globam Media & Entertainment team, where he led the development of media analytics solutions. Prior to that, he held product development leadership roles at Yahoo and Sony. Formerly, he served as a management consultant at PricewaterhouseCoopers and Bain & Company.

Richard holds a Bachelor’s degree in Mechanical Engineering and an MBA from Cornell University. He is currently pursuing a Master’s degree in Predictive Analytics from Northwestern University. Richard resides in Los Angeles with his wife and son.

Judging panel

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Christina Connor

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Amy Vernon

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Lisa Barone

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Kelsey Jones

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Larry Kim

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Kerry Dean

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Ryan Jones

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Andy Betts

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Mark Irvine

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Mike Grehan

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Simon Heseltine

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Rich Maraschi

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Stephan Bajaio

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