The Drum Search Awards are new the US market in 2017. In the UK, The Drum Search Awards have been running for 3 successful years and now the awards coming stateside and launching in the US.
These new awards will recognize and award the most innovative, creative and effective search campaigns and strategies across both PPC and SEO. Ultimately the awards will create collaboration across the whole industry bringing together search engines, agencies, technology providers and all other businesses and brands that contribute to the search industry in the UK. 

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What are the Drum Search Awards USA?

The Drum Search Awards are new the US market in 2017. In the UK, The Drum Search Awards have been running for 3 successful years and now the awards coming stateside and launching in the US.

These new awards will recognize and award the most innovative, creative and effective search campaigns and strategies across both PPC and SEO. 

Ultimately the awards will create collaboration across the whole industry bringing together search engines, agencies, technology providers and all other businesses and brands that contribute to the search industry in the UK. 

As the awards are organised by The Drum, a leading marketing communications publication with an extensive global audience, winners will be promoted to their mass readership gaining you international notoriety.

Those entering must show how search is used at the heart of the campaign/aided in the overall success of the campaign.

Here at The Drum we how to celebrate excellence. We know how to throw a party. But more importantly we know how to give great companies the recognition they deserve.

What is The Drum

The Drum is Europe’s largest marketing website with plans to rapidly become the largest Global website, with our 1.4m page views per month, we provide an extensive targeted audience for all our partners.  

The Drum has been around for almost 40 years, initially as a magazine and changing with the times to add TheDrum.com, our hugely successful news site.  The past few years has seen The Drum rapidly grow to dominate the London market.  

Having a strong hold in the ad-tech sector, we have a track record of embracing the industry via projects like The Drum Search Awards in the UK

25% of our online traffic at TheDrum.com already comes from the USA market (we have up to 800,000 million unique visitors every month to the site)

We already work with the likes of the UN, MTV, 4A’s, Association of National Advertisers, IAB, SEMPO and many more.  

We are constantly being approached to media partner major events and we work with Cannes, SXSW, DMexco, CES, New York Festivals, Advertising Week, Clio Awards, etc

Key dates

Your most important dates are: 

Entry Deadline – July13

Nominations announced – August 4 

Awards date – September 20Edison Ballroom, New York City 

Why enter?

There are many reasons why you should enter The Drum Search Awards USA, and here are a few: 

  • To raise your profile as an award winning agency/company in the search industry. 
  • To help attract new business. 
  • To demonstrate your digital talent and skills to your company, clients and peers.
  • To have your work judged by the esteemed clients and creatives on our judging panel.
  • To reassure clients that you are the best company for the job.
  • To gain fantastic PR opportunities
  • To boost morale throughout your company and to reward your hardworking individuals and teams.

How much does it cost to enter?

The cost to enter is:

  • $205 for your first entry
  • $145 for each entry after

(sales tax as applicable will be added to the above) 

You may enter as many categories as you like, however each entry must be treated as a separate entry and payment made for each.  Please note: you will only receive the 2nd entry rate if you enter all your submissions at the same time. Leave your entries in your basket until you are sure they are complete

Who can enter?

Entries are open to anyone in the US search industry who are producing great work in search. Agencies, brands, search engines, technology providers and all other businesses and brands that contribute to the search industry

Entrants must be based within the US or if based outside US, have produced work for a US based client.

How do I enter?

Please follow these steps to enter: 

  1. Regsiter as a member to set up your account or sign-in if you have already created your account.
     
  2. Download the entry pack to have all the information handy 
     
  3. Browse the categories to decide which ones suit you best. Remember you can enter as many as you like but they will be treated as separate entries and charged at the reduced second rate entry fee.
     
  4. Entries into the awards are report based and this is what you will be judges on. (see writing your report section)
     
  5. Once you have registered and logged in, go to your ‘dashboard page and ‘add an entry’.
     
  6. Upload your report (PDF only max size 10mb) in the box provided.
     
  7. Submit your 100 word summary, in the box provided, which will show live on the site if you are nominated/win. This will be used to give visitors to the site an insight into what your entry was about and why it was successful. (do not include confidential information here) 
     
  8. Upload URL if applicable to your entry, in the box provided.
     
  9. Attach a leading image in the box provided to support your report (Jpeg max size 10mb ). Please note this image will go live in the event of your work being nominated so please take this into account when choosing this image.  Option to upload up to additional images in the boxes provided to support your entry (Jpeg max size 10mb )  If you are entering a video, please follow the instructions provided.  This will also go live in the event of a nominaton.
     
  10. Check your entry meets the rules criteria. 
     
  11. Follow the onscreen instructions to submit your entry and make payment. Please note: you will only receive the 2nd entry rate if you enter all your submissions at the same time. Leave your entries in your basket until you are sure they are complete
     
  12. A confirmation email will be sent to you and a receipt will be emailed to you within a few days. 

Once this process is complete your entry will go forward for judging.

Writing your report

Your report should be no more than 1500 words plus and extra 250 words should be used for an executive summary and you must use the entry templates. 

Please use these entry templates:

The format for your report is as follows: 

To see what to cover in each category, see the categories page

  • EXECUTIVE SUMMARY
    Executive Summary to summarise the key points in your report
  • BACKGROUND TO PROJECT/CAMPAIGN
    Brief description of project/campaign/strategy
     
  • BUDGET
    Provide details of the campaign/strategy's budget
  • OBJECTIVES
    Brief and objectives, including any targets set. (e.g. cost-saving, income generation, increasing brand awareness)
     
  • YOUR STRATEGY
    Strategy for achieving the above objectives (including details of marketing, PR etc)
     
  • RESULTS
    Results including evidence of effectiveness prior and post campaign E.g. and increase in sales/revenue/traffic /awareness etc . Please provide comparable before and after figures. Use exact figures rather than %.
     
  • TESTIMONIALS
    Testimonials - are not essential but can help to improve your report

Tips for entering

In the UK we held an awards workshop to hear from previous Drum judges and award winners and find out the secret to an award winning entry.

Watch the video to find out their hints and tips. 

Other tips include: 

  • Give each entry a unique title to grab the judges interest - try to avoid generic names e.g. Best strategy. 
     
  • When writing your report don’t assume the judges have seen your work or campaign, give clear concise answers on the brief, the objectives and results and figures should include the starting point and any increases.
     
  • If not commercially necessary please do not add additional password protection.
     
  • Please include usernames and passwords, if required, for the judging.
     
  • Although not essential, testimonials can help reinforce statements made in your entry.  

Entry rules

Your Drum Search Awards USA entry must adhere to the rules below:
 

  1. All entries must have been live to market at some point between January 1 2016 and June 23 2017 (Entries do not have to be created within this timescale)
  2. Do not include password protection
     
  3. All submissions must be made online. Please note: you will only receive the 2nd entry rate if you enter all your submissions at the same time. Leave your entries in your basket until you are sure they are complete
     
  4. Work entered into more than one category must be treated as a completely separate entry.Multiple entries can be made but separate payment must be made for each.
     
  5. All entries must be supplied and conform to category rules/submission formats. Entries must be received by midnight July 13. 
     
  6. Entries are open to anyone in the US search industry who are producing great work in search. Agencies, brands, search engines, technology providers and all other businesses and brands that contribute to the search industry. Entrants must be based within the US or if based outside US, have produced work for a US based client.
     
  7. The judges reserve the right to re-allocate entries that in their view are entered in an incorrect category.
     
  8. The organisers reserve the right to publish/exhibit screen grabs and/or submitted report in relation to the awards. Please note nominated/winning reports may be published on TheDrum.com or in The Drum magazine. If your report includes sensitive not for re-publication information,  Please clearly write this beside any such text. 
     
  9. The organisers reserve the right to verify that all entries have been commercially produced for a commercial client where relevant.
     
  10. The judges' decision is final.
     
  11. Due to the number of entries received we cannt give feedback about specific entries.
     
  12. All entries submitted must be legal. Any entries containing offensive material will be disqualified

How will my entry be judged?

After the entry deadline the judging panel will be given access to read your submission and view your images, videos and links.  The judging panel will be looking for evidence of:

  • Clear strategic thinking
  • Innovation
  • Effectiveness.
  • Tangible results
  • Clarity and Transparancy 

After the panel have carried out their pre judging they will meet in July to discuss the entries and decide on the finalists, commendations and award winners.

When will nominations be announced?

The finalists will be announced on the website and via social media at 11am (EST) on August 4

All entrants will be notified when the announcement has been made and nominees will receive a congratulatory email.

The awards ceremony

A must for your awards calendar in 2017. The first Digital Trading Awards USA will bring together the elite of the industry to celebrate and reward their successes over the past year.

Event Details

Date: September 20 2017
VenueEdison Ballroom- New York City
Time: 6.30pm sharp 
Dress code: Black-tie 

Included in your ticket is:

  • Entrance to the awards
  • cocktail drinks reception
  • 3 course dinner
  • Premium bar - All your drinks included 
  • The opportunity to catch up/network with colleagues.

Tickets will go on sale shortly.